![]() Whilst this would be unusual, it would allow the company to continue trading without the threat of being sued for infringement. It could also enter into a licensing agreement with BSkyB which would allow them to use the Sky element of Skype. Skype could change its name entirely and, with the right marketing strategy, this could be very successful. "Whilst this would be more costly and time intensive, they would still have legal recourse against such misuse. 2019: Old and New icons of Skype app, printed on white paper. Skype is a telecommunications software is closed source, providing text, voice and video over the Internet, developed by Microsoft. "However, as they have been operating for a number of years and have probably established their own reputation in a number of countries, they should be able to block any potential misuse based on their rights through use. KIEV, UKRAINE - MAY 21, 2015: Skype logo on pc screen. "Skype is concerned that, should opposition be successful, third parties will be free to use its name," she told the Guardian. However, trademark attorney Fiona McBride, from UK intellectual property law firm Withers & Rogers, said Skype will not have to change its brand name even if BSkyB's opposition is successful. Pursuing the cases is thought to be costing each company tens of thousands of pounds. But the company warned in its IPO filing: "If BSkyB or other third parties were to pursue litigation to prevent our use of the Skype name or logo, defending against that litigation could be costly and time-consuming even if we were ultimately to prevail." "At this stage Sky has not brought any proceedings for trademark infringement against Skype." "This was supported by consumer research conducted by Sky, and which was taken into account by the relevant authorities when they recently found in Sky's favour. "The key contention in the dispute is that the brands Sky and Skype will be considered confusingly similar by members of the public. "Sky is involved in a long-running dispute with Skype in relation to several trademark applications filed by Skype, including, but not limited to, television-related goods and services," a BSkyB spokesman told the Guardian. Skype, which has 560m registered users worldwide, has indicated its intention to appeal. But in July, the European Union's trademark registration office ruled in favour of BSkyB's objection to the Skype bubble logo which the satellite TV broadcaster insists is confusing to consumers. Right click (desktop) or tap and hold (mobile) the emoticon: There are loads of emoticons, GIFs, and Stickers to choose from. ![]() Skype successfully defended lawsuits in Switzerland, Turkey and Brazil.
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